Stoov® founded to warm people instead of our planet. With sustainably produced and energy-efficient heat cushions of the highest quality with maximum ease of use. Meaningful products that make you happy and happy in daily use. Products that prevent waste that minimizes the negative impact on our planet.

The question:

After a long and hard work on the quality of the cushions, the next challenge, sell them. The owner of Stoov knew that people wanted it, but needed help to take the right path.

Analysis:

Where can we let the people experience the cushion, hospitality. Sitting is buying, thats what we know! Individuals also want to experienc the summer evenings longer outside and when it gets colder no heaters have to put on.

Solution:

Participate in the hospitality trade shows, BBB Maastricht and Horecava. The hospitality entrepreneurs can try the cushion and Stoov was one of the finalists of the Columbus Trophy.

The use of Social Media, we have the Stoov cushion hyped in the hospitality industry as thé trend of 2017. Big response! Thanks to smart placements, we have had maximum reach with a minimum budget. We received requests for appointments every day.

We bought a van and made the arrangements, were allowed to leave the cushion at more than 80%.

A webshop has been opened for the private individual. By online marketing
to target in AdWords and Social Media there was traffic and sales. This immediately gives you the opportunity to roll out internationally.

Result:

Many people can enjoy a warm cushion, “lucky bumps”. There is a stable online marketing platform and many beautiful collaborations set up in The Netherlands and abroad.

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